Dorbi set out to implement its first e-commerce venture in the UAE, combining its decades of expertise in auto accessories, detailing, and metal finishing into a modern digital storefront. As the exclusive Middle East distributor of AlloyGator wheel protectors, their flagship product, Dorbi needed an experience that reflected the premium nature of the vehicles and products they serve.
We designed and engineered a sleek, race-inspired platform that transformed traditional online shopping into an immersive automotive experience. Built with Next.js and Medusa, the platform included product discovery, customer support workflows, and a unique "Try the Product" experience where customers could visualize and customize accessories directly on a digital vehicle.
Every aspect of the experience was crafted with the language of motorsports in mind—bold visuals, aggressive styling, high-performance interactions, and a premium purchasing journey. Behind the scenes, we built a scalable e-commerce foundation capable of supporting Dorbi's ambitions to become a leading destination for supercar accessories and services in the region.